Last updated August 9, 2026
Groups let you manage trips where multiple travelers are going together — a group cruise, a hosted tour, a destination wedding, a youth or church trip. Instead of tracking each person's booking on a separate trip, you tie everyone to one group record with a shared roster, shared communication, and a consolidated view.
Looking to let travelers book themselves from one shareable link? That's the self-service booking page, covered in depth in Group Bookings. This article is the overview of the Groups feature as a whole.
Groups are best suited for:
Go to Group Trips in the sidebar and click New Group. The dropdown offers three paths:
Whichever path you pick, the dialog's submit button reads Create Group. On a brand-new workspace with no groups yet, the page shows two starter cards instead — Link Existing Bookings (its button is Create Group, the same as Create Standalone) and Create a Group Booking Page (its button is Get Started, the same as Create with Booking Page).
Most group cruises arrive in one of two states, and they use different halves of the feature. Decide which one you're in before you create anything — picking the wrong path is the usual reason a new group sits empty.
You've held or booked the cabins and you know who's in them. There's nothing left to sell; you want one place to see the party, share an itinerary, and message everyone.
You never need a booking page for this shape. Nothing is being sold from a link.
You have a group contract or a block of space and you need travelers to claim cabins themselves.
If you already have the supplier's cabin sheet, AI Import Group PDF can create these categories for you — pick Bookable cabin options on the preview step instead of Individual trip bookings.
Mixed? Some cabins sold, some still open is common. Start with whichever half is bigger and add the other later — a standalone group can gain a booking page at any time (see below), and a booking-page group can still take Link existing bookings on its Bookings tab.
The groups page supports both a grid view (cards) and a list view (table). Toggle between them using the view switcher below the page description. The list view is especially useful when you have many groups, showing name, status, clients, bookings, revenue, and departure date in a scannable table.
Groups with an active booking page show a status badge:
Open the group and go to the Bookings tab. The Linked Bookings section has four ways to add to the group:
Each booking entry shows:
This gives you a single view of everyone in the group, their confirmation numbers, and which trips they're linked to. Once a group grows past five bookings, a search box appears so you can filter by client, supplier, confirmation, or trip.
You don't have to decide up front. Any group can get a self-service booking page after the fact — even one you originally created just to link existing bookings.
At the top of the group detail page, the Create booking page button spins up a booking page already linked to this group and drops you straight into the proposal editor to add packages, pricing, and forms. Once a page exists, that same button changes to Edit booking page so you can jump back into the editor anytime. There's no need to recreate the group or re-enter its details.
When you open the editor, if the page has only one package you'll see a reminder that group booking pages work best with at least two packages — so travelers have a real room or cabin choice. Add a second package, or open the existing one and turn on occupancy tiers to price it by party size. See Group Bookings for the full booking-page walkthrough.
Every group has a Participants tab — the consolidated roster of everyone traveling, whether they self-booked through a booking page, were linked from an existing trip, or were added by hand. (A row is a cabin, so one traveler can hold two.) From there you can:
If a group has a self-service booking page and fills up, a Waitlist form appears automatically on the public page so interested travelers can add themselves; you can promote them to a booking if a spot opens — the Waitlist tab lists them. Participants, rooms, and waitlist are covered in detail in Group Bookings.
Collecting payment from group travelers? The booking page shows the payment schedule but does not capture cards itself. Use per-traveler invoices or secure card authorization links to collect, then update each traveler's status on the roster.
When multiple clients are traveling together, they often share the same itinerary — same parks, same excursions, same dining schedule. Instead of building the itinerary separately on each trip, you can share one itinerary across the whole group.
Open the group, go to the Itinerary tab, and click Build shared itinerary.
That single click creates the group's itinerary and shares it with everyone — there is no second step to remember. You land straight in the builder with an amber banner confirming that every change reaches all travelers in the group, and the days are pre-created from the group's travel dates.
The button appears as soon as the group has something to take its dates from — a linked trip or a booking page. If it has neither yet, add one of those first.
If one of the group's trips already holds the plan you want:
Be aware of what this does: picking a trip's itinerary hands it to the whole group. It stops belonging to that one trip, and that traveler gets a fresh personal itinerary of their own. That is deliberate — a master still parented to one participant would leave them with no personal layer and would rewrite their trip itinerary on every group edit. If you'd rather leave that trip's itinerary alone, use Build shared itinerary and start clean instead.
Either way, once the group has a shared itinerary every traveler sees it, merged with whatever their own trip itinerary holds.
A traveler's itinerary is built from two layers:
Clients see both, merged into one day-by-day plan by date. Add a group dinner to the shared itinerary and it appears on every traveler's itinerary — in their portal and in the mobile app — without touching their individual trips. Their own flights stay theirs.
The itinerary builder always edits one layer, and it tells you which:
To change what the whole group sees, edit the shared itinerary — open the group's Itinerary tab and use the link there.
Each group has a Messages tab that shows all portal communications associated with the group's clients. This makes it easy to see all group-related conversations in one place rather than hunting through individual client records.
The group detail page shows:
Supplier-specific timeline trackers that keep you on top of every milestone — from booking to welcome home.
Create self-service group booking pages where travelers can pick packages, fill forms, and book — all from a single shareable link.
Pool real payments from every traveler in a group through one shareable link — money lands in your own Stripe balance up front, then you pay the supplier once.