Last updated August 20, 2026
Your agency setup answers two client questions before they ever call you: Who am I working with? and Does this look like the same business I contacted? JourneyFuse uses your agency information and branding across emails, invoices, portals, forms, and other client documents.
Open Settings, then the agency entry in the sidebar. What that entry is called, and what you get when you open it, depends on your account:
If you hold a seat in your own workspace and in an agency's, you have both. Switch between them with the agency name at the top left of the app, and check which one you are in before hunting for a setting.
Changes save automatically. After an edit, watch for Saving… and then Saved near the page title before leaving.
Identity holds the agency details that make client documents useful: agency name, phone, email, emergency phone, address, website and social links, industry credentials, and seller-of-travel registrations.
For example, a family traveling through Europe should be able to find the agency's emergency number on their itinerary without searching through an old email. Enter the information exactly as you want a traveler to see it.

Open Branding after the identity is complete.
| Setting | What it controls |
|---|---|
| Main Logo | The full agency mark used on portals and client documents. In a proposal header, the assigned advisor's photo appears first; the logo is the fallback when no advisor photo is available. |
| Square / Icon Logo | An optional compact version for app headers and smaller spaces. JourneyFuse falls back to the main logo when this is blank. |
| Dark Mode Logo | An optional light version for dark screens. Without one, JourneyFuse gives a dark logo a light background so it remains readable. |
| Tagline | A short phrase that describes the agency in the client's language. |
| Accent Color | The highlight color used across branded pages and email elements. Choose a preset or enter the agency's hex color. |
| Proposal Background Color | The page color behind client proposals. Leave it blank to use JourneyFuse's light-gray default. |
| Proposal Advisor Title | The caption above the advisor's name on proposals, such as “Your travel advisor.” |

Use a transparent PNG or SVG when possible. After uploading, check the logo at the size clients will actually see—not only in the large upload tile.
A proposal combines the agency and the advisor instead of choosing only one:
That keeps a multi-advisor agency recognizable while still showing the client who is personally handling the trip.
The Agency-Wide Default Signature is the fallback for advisors who have not created their own signature. Personal tokens—such as the sending advisor's name, email, and phone—fill in when the message is sent, so one agency template can support the whole team.
Choose the elements to include, review the preview, and use Send test to me before using it with clients. The test button sends an email, so use it only when you are ready to receive one.
Under Settings → Agency & Branding → Team & Portal, owners and admins can turn on Allow agents to use their own branding. The tab is theirs alone, so an advisor inside the agency will not see it. When enabled, each advisor can add a business name, logo, and accent color in their own Profile settings. Their branding appears only on their own dashboard and the pages they send their clients; it does not replace the shared agency brand for everyone else.
Leave this off when every advisor should present one agency identity. Turn it on when independent contractors or hosted advisors are expected to lead with their own businesses.
Before the agency sends its first proposal or invoice:
Brand your portal, proposal and itinerary URLs with your own domain, set the link preview and favicon, and control whether the site is indexed by Google.
Embed a live grid of your featured cruise sailings on your own site — real-time prices, updated automatically, with a Book button that routes through you.
Present trip options to your clients with a polished, branded proposal they can view and accept from any device.